Smart City Networks has completed the installation of a permanent digital signage network at the Las Vegas Convention Center (LVCC) offering new opportunities for digital advertising at the center.
The digital signage network consists of 12 video walls throughout the North, Central and South Hall public areas. The new digital signage network can present content to thousands of visitors in multiple locations, while also offering a show the flexibility to purchase advertising on the video walls that are most pertinent to their event space.
In the Grand Lobby, a feature video wall with 36 video screens, spanning a space 21 feet long by 12 feet high, is suspended from a ceiling beam. In total, the digital signage network at the LVCC consists of 87 46-inch high-definition monitors.
“A digital signage network that spans numerous public areas in a convention center is really a unique offering,” said Mark Haley, president of Smart City Networks which will maintain the network at the LVCC. “This network offers a great opportunity for exhibitors and show managers to publicize their products and services directly to the thousands of event attendees in a high impact manner.”
“We are always looking for ways to improve the customer experience and continue to be an innovator in the convention industry,” said Terry Jicinsky, senior vice president of operations for the Las Vegas Convention and Visitors Authority (LVCVA), owners of the convention center. “This unique digital signage network provides another resource for our show producers and exhibitors, as well as our resort partners and other businesses, to place their products and services in front of the hundreds of thousands of visitors who attend our facility each year.”
Smart City Networks will sell digital advertising to conventions and events held in the facility as well as assist show managers who wish to sell ads to their exhibitors. Local attractions, hotels and national advertisers can also advertise on the new network.
The LVCVA board of directors previously approved the five-year contract to enable Smart City to design, purchase, install and maintain the digital signage network that is now operational.